3 Reasons Mount Juliet is Primed for Business Growth
Photo courtesy of https://www.mtjuliet-tn.gov/
The sun was shining, the birds were chirping, and the line for opening day at Costco in Mount Juliet, Tennessee, wrapped around the parking lot. Dozens of people showed up days early to sign up for memberships, and the staff couldn’t sling samples fast enough for the wave of shoppers ready to stock up on warehouse deals (and the incredible rotisserie chickens).
This wasn’t Los Angeles or Seattle. This was Mount Juliet, Tennessee—just 20 miles east of Nashville along Interstate 40. Once a quiet farm town, it has transformed into a suburban hotspot for families looking for more space without sacrificing proximity to the city. And as its popularity has skyrocketed, so has its business growth.
Major brands like Costco (swoon) have zeroed in on the "City Between the Lakes" for its residential density and strategic location. As the largest city in Wilson County, Mount Juliet is excluded from some of the heavier taxes Davidson County citizens experience.
So, what does that mean for small and mid-size businesses? Opportunity.
Here are three reasons why Mount Juliet is a prime location for businesses—and why now is the time to invest in a strategic marketing program to capture its thriving customer base.
1. High Expectations, but a Strong Desire to Shop Local
According to the City of Mount Juliet, “Wilson County is one of the state's top five most affluent counties and has the second-highest median income in Tennessee.” Residents have the disposable income to spend—and they expect high-quality services and products in return.
At the same time, Nashville's traffic has become a nightmare (face: Nashville was ranked #1 worst commute in the country according to Forbes in 2023). While Mount Juliet has its own congestion issues (looking at you, Providence Marketplace), many residents prefer to shop and do business locally to avoid the gridlock.
For businesses, this means a strong digital presence—think local branding, social media engagement, and local SEO—can help capture customers before competitors do. If you’re not visible to your community, you’re missing out on a growing audience actively looking to spend money close to home. This is where digital marketing in Mount Juliet comes in.
2. A Business-Friendly Environment with a Strong Local Economy
With a median household income of $108,000+, Mount Juliet boasts a strong local economy and a pro-business climate. Sales tax revenue and local business tax collections are consistently rising, proving that people are spending money in the community.
For businesses, this is a golden opportunity. Leveraging digital marketing for Mount Juliet businesses—such as targeted social media campaigns, email marketing, and optimized local search listings—can help drive foot traffic, online sales, and service bookings for business growth.
3. Long-Term Residents Build Lasting Customer Relationships
Mount Juliet is growing, but it’s not just a transient hub—people are putting down roots. Approximately 75% of homes in Mount Juliet are owner-occupied rather than rented, signaling that most residents plan to stay long-term. Families are moving here for the top-ranked school district and the spacious suburban lifestyle, and they want reliable businesses they can depend on for years to come.
For home service providers, retailers, and other businesses, this means two things:
Reputation matters. Locals value trustworthy businesses that deliver consistent quality.
Brand perception is key. With an increasingly affluent customer base, businesses need to present themselves as polished, professional, and high-quality to attract and retain customers.
The Competitive Market Demands a Strong Digital Strategy
Mount Juliet’s growth also means increased competition. New restaurants, nail salons, and retail boutiques (fingers crossed for Trader Joe’s!) are popping up regularly. Standing out requires a strategic approach to digital marketing and PR, including engaging social media, targeted email campaigns, and thought leadership content.
Why This Matters
Businesses in Mount Juliet have a unique opportunity to capitalize on a booming economy, affluent residents, and a preference for local shopping. But to succeed, they need expert guidance and a cohesive marketing strategy to navigate the competitive landscape.
If you're looking to grow your business in Mount Juliet, now is the time to refine your marketing approach. A well-executed digital presence will ensure you're not just another option—but the first choice for local customers.
Want to explore how you can achieve great marketing results for your Mount Juliet business? Visit our services page to learn more or contact info@waystonecreative.com to get in touch about digital marketing in Mount Juliet and Wilson County, Tennessee.